The FDA suspects that Prandin would give a very innovative drug that suffer the rapidly growing number of Americans with type II diabetes with a better and more comfortable treatment for their health problems was. For this reason, the FDA was willing Prandin application in the fast lane, which Novo Nordisk have registered the product (making it legal to sell) would put in a maximum of 6 months. The decision to schedule the first worldwide launch of Prandin / Novonorm in the Un … Read more »

The FDA suspects that Prandin would give a very innovative drug that suffer the rapidly growing number of Americans with type II diabetes with a better and more comfortable treatment for their health problems was. For this reason, the FDA was willing Prandin application in the fast lane, which Novo Nordisk have registered the product (making it legal to sell) would put in a maximum of 6 months. The decision to schedule the first worldwide launch of Prandin / Novonorm in the United States in a very short time frame was not easy.
«Hide

from
Joel Podolny,
John Roberts,
Aldo Kemper
Source: Stanford Graduate School of Business
16 pages.
Publication Date: Jul 10, 2000. Prod #: IB20B-PDF-ENG
Novo Nordisk (B): The Prandin / Novonorm Global launch HBR case solution

[related_post themes="flat"]