The case describes the early involvement of a European pharmaceutical company Novo Nordisk to integrated reporting. Novo Nordisk is one of the pioneers of integrated reporting and it emerged from its commitment to a “triple bottom line approach to managing the company.” The case describes the company “Blueprint for Change” program designed to facilitate the involvement of stakeholders and to communicate how the business value for business and society. The case also offers an investor perspe … Read more »

The case describes the early involvement of a European pharmaceutical company Novo Nordisk to integrated reporting. Novo Nordisk is one of the pioneers of integrated reporting and it emerged from its commitment to a “triple bottom line approach to managing the company.” The case describes the company “Blueprint for Change” program designed to facilitate the involvement of stakeholders and to communicate how the business value for business and society. The case also provides an investor perspective on the company integrated reporting efforts and their plans for how to improve it in the future.
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from
Robert G. Eccles,
Michael P. Krzus
Source: Harvard Business School
18 pages.
Release Date: 3 October 2011. Prod #: 412053-PDF-ENG
Novo Nordisk: A Commitment to Sustainability HBR case solution