Founded by Priscilla and Raymond Lee and headed by chief executive officer Stephen Miller, Oasis Hong Kong Airlines was perhaps the world’s first long-haul, low-cost carriers. The airline was granted approval to London, Cologne, Berlin, Milan, Oakland and Chicago in November 2005 to fly. It announced the acquisition of two Boeing 747-400s in March 2006, planned to make his maiden voyage to London Gatwick service launch in October 2006. Aspiring to bring the best features of traditional and low cost airlines … Read more »

Founded by Priscilla and Raymond Lee and headed by chief executive officer Stephen Miller, Oasis Hong Kong Airlines was perhaps the world’s first long-haul, low-cost carriers. The airline was granted approval to London, Cologne, Berlin, Milan, Oakland and Chicago in November 2005 to fly. It announced the acquisition of two Boeing 747-400s in March 2006, planned to make his maiden voyage to London Gatwick service launch in October 2006. Contender for the best of both traditional and to bring low-cost airlines together to pioneer the airline a business model that offered a world-class, long-haul product at an affordable price, but it was still too early to say whether the airline successfully would be.
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from
Andrew Lee,
Gary Chan,
Venkat Subramanian
Source: University of Hong Kong
23 pages.
Release Date: 19, August 2008. Prod #: HKU786-PDF-ENG
Oasis Hong Kong Airlines: The first long-haul, low-cost carrier in Asia HBR case solution