Understanding how to use networks and gain network effects is critical to success in the network economy. Object orientation (OO), the generally accepted method for creating software also provides a concise and easily understandable set of concepts for understanding business network structures. The basic principles of OO as a guide to understanding the network economy and the structure of the Internet-age organizations provide a new tool for enterprise design used, beat up new avenues for … Read more »

Understanding how to use networks and gain network effects is critical to success in the network economy. Object orientation (OO), the generally accepted method for creating software also provides a concise and easily understandable set of concepts for understanding business network structures. The basic principles of OO as a guide to understanding the network economy and the structure of the Internet-age organizations provide a new tool for enterprise design are hitting new ways for entrepreneurs to design business structure, and give an approach for the Dealing with Information Overload. Four case examples illustrate the main points and emphasize the practical value of the OO approach to enterprise design.
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from
Richard T. Watson,
George M. Zinkhan,
Leyland Pitt
Source: California Management Review
24 pages.
Release Date: 1 August 2004. Prod #: CMR292-PDF-ENG
Object-Orientation: A Tool for Enterprise Design HBR housing solution

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