In April 2006, launched Ocean Park, Hong Kong only home-grown theme park, a syndicated loan of HK $ 4.1 billion for a master plan to increase to renew the park. The master plan of the park represent strategic responses to the arrival of Hong Kong Disneyland, which had opened the previous year. Faced with a strong competitor, Ocean Park repositioned itself as a world-class marine theme park. Looks like Ocean Park positions itself against an international competition such as Disneyland and failure … Read more »

In April 2006, launched Ocean Park, Hong Kong only home-grown theme park, a syndicated loan of HK $ 4.1 billion for a master plan to increase to renew the park. The master plan of the park represent strategic responses to the arrival of Hong Kong Disneyland, which had opened the previous year. Faced with a strong competitor, Ocean Park repositioned itself as a world-class marine theme park. Looks like Ocean Park positions itself against an international competition such as Disneyland and failure to accommodate local culture consolidated Ocean Park position
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from
Grace Loo,
Bennett Yim
Source: University of Hong Kong
23 pages.
Release date: 05 February, 2007. Prod #: HKU638-PDF-ENG
Ocean Park: In the face of competition from Hong Kong Disneyland HBR case solution

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