Examines Olympus Optical strategic response to major losses in its camera business. Key to Olympus recovery were its extensive product range planning process, a quality improvement program and an aggressive cost reduction program. In particular, the case details Olympus target costing system, which enabled the company to design high quality products at low cost.

Examines Olympus Optical strategic response to major losses in its camera business. Key to Olympus recovery were its extensive product range planning process, a quality improvement program and an aggressive cost reduction program. In particular, the case details Olympus target costing system, which enabled the company to design high quality products at low cost.
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Robin Cooper
Source: Harvard Business School
12 pages.
Publication Date: Aug 31, 1994. Prod #: 195072-PDF-ENG
Olympus Optical Co. Ltd. (A): Cost Management for Short Life Cycle Products HBR case solution

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