JCDecaux and the French city of Paris jointly developed Vélib ‘, a popular bike-sharing system. Despite years of public appeal Vélib vandalism and theft led to ballooning operating costs-costs borne solely by JCDecaux. The two parties decided their contract that would have an impact, revenue sharing, cost allocation and operation of the system as a whole to re-negotiate. Could the parties on a common strategy that would achieve their goals, and still delivering … Read more »

JCDecaux and the French city of Paris jointly developed Vélib ‘, a popular bike-sharing system. Despite years of public appeal Vélib vandalism and theft led to ballooning operating costs-costs borne solely by JCDecaux. The two parties decided their contract that would have an impact, revenue sharing, cost allocation and operation of the system as a whole to re-negotiate. Could the parties on a common strategy that would achieve their goals, while still delivering a first class bike-sharing service in the city of Paris?
To maximize their effectiveness, color cases should be printed in color.
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from
Peter A. Coles,
Elena Corsi,
Vincent Dessain
Source: Harvard Business School
24 pages.
Release Date: 5th December 2011. Prod #: 912022-PDF-ENG
On two wheels in Paris: The Velib ‘bike-sharing program HBR case solution

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