In October of 2010, Johnson & Johnson (J & J) is not capable of was to get rid of one year recall crisis, the company is subject to criticism from Congress and regulators, had resulted in the resignation of the office senior officers and cost hundreds of millions of dollars of lost sales of J & J brands. This case examines the series of recalls and the strategic and cultural changes in society, which may have resulted in the recalls. It allows a confrontation with the reality of … Read more »

In October of 2010, Johnson & Johnson (J & J) is not capable of was to get rid of one year recall crisis, the company is subject to criticism from Congress and regulators, had resulted in the resignation of the office senior officers and cost hundreds of millions of dollars of lost sales of J & J brands. This case examines the series of recalls and the strategic and cultural changes in society, which may have resulted in the recalls. It allows an examination of the reality of the legendary J & J “Credo” -. Its long-standing corporate values ​​set
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from
Clayton Rose,
Sandra J. viewfinder
Rachel Gordon,
Matthew Preble
Source: Harvard Business School
21 pages.
Publication Date: Oct 21, 2010. Prod #: 311029-PDF-ENG
Weldon on the Clock: Opens at Johnson & Johnson, 2009-2010 HBR case solution