In 1994, when interface Inc. ‘s founder and CEO Ray Anderson began to think about his legacy, made him restless. Deep down, realized Anderson, that the business model of commercial production of carpets company he had founded 20 years ago on “digging up the earth and turning crude oil and other materials in environmentally harmful products that ends up in landfills” not something rested, he wanted that his grandchildren and great grandchildren who remember him by. So at the age of 60 Anderson broke with the old … Read more »

In 1994, when interface Inc. ‘s founder and CEO Ray Anderson began to think about his legacy, made him restless. Deep down, realized Anderson, that the business model of commercial production of carpets company he had founded 20 years ago on “digging up the earth and turning crude oil and other materials in environmentally harmful products that ends up in landfills” not something rested, he wanted that his grandchildren and great grandchildren who remember him by. So at the age of 60 Anderson broke with the old model and began again. Up to naysayers (whose ranks included associates, suppliers and Wall Street analysts), he set built to transform to interface from a traditional business on consumption and waste, to one whose focus that is, would profitable growth zero be waste and recovering the earth. Since the beginning of the trip, Anderson and his staff have faced technical barriers that nobody expected. But inch by inch, kilowatt hour by kilowatt hour, recycling pounds of recycled carpet carpet pound has come closer to reality Anderson’s vision. In addition to increasingly more efficient in energy and material use, eg 89% of global electricity generation of interface and 28% of its total energy needs from renewable sources interface is proud of his ability to turn an ever larger percentage of its carpet coming new product. It is also proud of the influence of its sustainability efforts on other business with them. This article presents a timeline showing how Anderson’s “mental model” and changed how he and his company moving on the path to sustainability.
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from
Bruce Posner
Source: MIT Sloan Management Review
7 pages.
Release Date: 1 October 2009. Prod #: SMR331-PDF-ENG
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