Describes the business model for online content providers, companies that distribute copyrighted content over the Internet. Focused on their revenue and cost drivers and to the way that online content providers to create value for consumers. Also examines the benefits and risks of tracking aggressive growth strategies and hybridization of this business model with others, such as online retailers and portals. Tackles other strategic and management issues such as: 1) the impact of the introduction of broadba … Read more »

Describes the business model for online content providers, companies that distribute copyrighted content over the Internet. Focused on their revenue and cost drivers and to the way that online content providers to create value for consumers. Also examines the benefits and risks of tracking aggressive growth strategies and hybridization of this business model with others, such as online retailers and portals. Tackles other strategic and management issues such as: 1) the impact of the introduction of broadband, 2) the trade-offs involved with syndicating content, and 3) the challenges of online content providers face in moving their content online. Provides an in-depth analysis of online content providers, supplementing case studies in an MBA elective course, the various Internet business models are examined. It also provides a thorough explanation of the strategic decision, such a company faces and a framework for these decisions.
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Thomas R. Eisenmann,
Alastair Brown
27 pages.
Publication Date: Nov 27, 2000. Prod #: 801 261 PDF-ENG
Online content providers HBR case solution

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