This case describes the application of seven maker internet marketing technologies, a wallet: display ads, algorithmic search, sponsored search, social media, interactive content, online retailers, and A / B testing. It offers precise introduction to the key features of each technology, and asks what forms of online marketing should prioritize the company in the future. Also describes similarities and differences between online and offline marketing, as well as issues of the marketing campaign s … Read more »

This case describes the application of seven maker internet marketing technologies, a wallet: display ads, algorithmic search, sponsored search, social media, interactive content, online retailers, and A / B testing. It offers precise introduction to the key features of each technology, and asks what forms of online marketing should prioritize the company in the future. Also describes similarities and differences between online and offline marketing, as well as issues of the marketing campaign evaluation.
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from
Benjamin Edelman,
Scott Duke Kominers
Source: HBS Premier Case Collection
13 pages.
Release Date: 8 February 2011. Prod #: 911033-PDF-ENG
Online Marketing at Big thin shell HBR solution