Presents the history of the Open Market, Inc., one of the many companies founded in 1994 to engage in electronic commerce over the Internet. This case examines the development of the company – how the company increased in size and has a firm place in the uncertain electronic commerce – its business strategy and organizational evolution.

Presents the history of the Open Market, Inc., one of the many companies founded in 1994 to engage in electronic commerce over the Internet. This case examines the development of the company – how the company increased in size and has a firm place in the uncertain electronic commerce
– its business strategy and organizational evolution.
This case is accompanied briefly show premium for teachers in the class of a video. To see the video, or show the students, click on the video icon.
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from
Lynda M. Applegate
Janis L. Gogan
Source: Harvard Business School
30 pages.
Release Date: 22 March 1996. Prod #: 196097-PDF-ENG
Open Market, Inc.: Managing in a turbulent environment HBR case solution

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