Dr. Bradford Shingleton has developed some of the highest quality eye surgery techniques in the industry. It includes his nurses and technicians in the creation of a surgical service, is constantly improving. The case has many details about how Dr. Shingleton works with his staff and patients, and how the provider team focuses on patient care. A key measure of productivity for the surgery center is the time required in the operating room. Shingleton, the numbers are impressive, as they reduce eac … Read more »

Dr. Bradford Shingleton has developed some of the highest quality eye surgery techniques in the industry. It includes his nurses and technicians in the creation of a surgical service, is constantly improving. The case has many details about how Dr. Shingleton works with his staff and patients, and how the provider team focuses on patient care. A key measure of productivity for the surgery center is the time required in the operating room. Shingleton, the numbers are impressive, as they reduce each year. The business context refers to the particular patient, usually require cataract or glaucoma surgery and the debtor Medicare / Medicaid, which regulates the price. Annually declining prices make it difficult for physicians to earn a good income if they can improve their productivity. Other surgeons in practice not copy Dr. Shingleton practices still use his trained surgical team. The dilemma concerns why his methods are not distributed to other doctors and other hospitals.
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from
H. Kent Bowen,
Marcelo Pancotto
Source: Harvard Business School
36 pages.
Release Date: 4 April 2008. Prod #: 608151-PDF-ENG
Ophthalmic Consultants of Boston and Dr. Bradford J. Shingleton (2004) HBR case solution

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