The case examines the entrepreneurial journey of Oprah Winfrey, examining how they built an audience for one of the most successful TV shows in history, as the company, Harpo Productions, which show that, like other media products created produced, how they leads and manages their organization, and how they decided to use the authority and the other fruits of success to make a significant social and economic contribution. The case used interviews with Winfrey and her team to a … Read more »

The case examines the entrepreneurial journey of Oprah Winfrey, examining how they built an audience for one of the most successful TV shows in history, as the company, Harpo Productions, which show that, like other media products created produced, how they leads and manages their organization, and how they decided to use the authority and the other fruits of success to make a significant social and economic contribution. The case used to analyze interviews with Winfrey and her team, has-as in the business model and strategy of the company changed the context of a dynamic market, rapid technological innovation and Winfrey’s own evolving conception of their purpose and path.
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from
Nancy F. Koehn,
Erica Helms,
Katherine Miller,
Rachel K. Wilcox
Source: Harvard Business School
49 pages.
Release Date: 17 April 2009. Prod #: 809068-PDF-ENG
Oprah Winfrey HBR case solution

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