A company that provides digital business model describes how the company interacts digitally to generate added value with its customers. The authors argue that it is time for companies to create a large digital business model before they leave their customers. A large digital business model will often challenge the status quo in society: it can cause an organization to change how work is done, who does the work and where it invests in order to best serve customers online. A digital business model often … Read more »

A company that provides digital business model describes how the company interacts digitally to generate added value with its customers. The authors argue that it is time for companies to create a large digital business model before they leave their customers. A large digital business model will often challenge the status quo in society: it can cause an organization to change how work is done, who does the work and where it invests in order to best serve customers online. A digital business model often cannibalized or the company changes the physical channels. And this is true whether the company begin a born-on-the-web companies like Amazon, a big oil company or a local business just starting out on the best way to concentrate connect with customers online. Their content, customer experience and platform: The authors have established a framework to help companies compete with digitally created three functions. They show the frame with case studies of top performers such as Amazon, Apple and LexisNexis USAA and results from effective practices survey. It also includes a self-assessment tool to help with the next steps.
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from
Peter Weill,
Stephanie Woerner
Source: MIT Sloan Management Review
8 pages.
Release Date: 1 April 2013. Prod #: SMR451-PDF-ENG
Optimise your Digital Business Model HBR case solution

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