Orchard Supply Hardware (OSH) built a successful company in the Northern California Heimwerkermarkt. Despite the strong competition in the industry, occupational health had taken a clear position and was able to remain on the market with dominant players such as Home Depot. Work protect faced the possibility to expand their business in Southern California due to the liquidation of a market participant. However, this new market was a stronghold of the rival of occupational safety and presented several challenges, inclu … Read more »

Orchard Supply Hardware (OSH) built a successful company in the Northern California Heimwerkermarkt. Despite the strong competition in the industry, occupational health had taken a clear position and was able to remain on the market with dominant players such as Home Depot. Occupational Safety faced the possibility to expand their business in Southern California due to the liquidation of a market participant. However, this new market was a stronghold of the rival of occupational safety and presented several challenges, including distribution restrictions.
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from
Rajiv Lal,
Jennifer Lawrence B.,
Josie Parr
Source: Stanford Graduate School of Business
23 pages.
Release date: 01 December, 1996. Prod #: M282-PDF-ENG
Orchard Supply Hardware Stores HBR case solution