Each year, the Orlando International Airport serves more than 35 million passengers. Many have been to Orlando, Florida, dressed for tourism, holiday and fun, as the area was home to some of the most popular theme parks in the United States. Others traveled to Orlando on business, as the area had attracted international companies and domestic companies had a growing presence in other countries. The airport had to continue to attract new airlines and expand its services to new regions and co … Read more »

Each year, the Orlando International Airport serves more than 35 million passengers. Many have been to Orlando, Florida, dressed for tourism, holiday and fun, as the area was home to some of the most popular theme parks in the United States. Others traveled to Orlando on business, as the area had attracted international companies and domestic companies had a growing presence in other countries. The airport had to continue to attract new airlines and expand its services to new regions and countries. Local businessmen gathered information on the growth of travel between Orlando and other regions, under-served markets and time and cost savings. The challenge now was how to use the data to decide which countries and sectors to focus on in order to attract new business.
Authors Ilan Alon, Meredith and Jennifer Lohwasser Dugosh affiliated with Rollins College.
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Ilan Alon,
Meredith Lohwasser,
Jennifer Dugosh
Source: Ivey Publishing
12 pages.
Release Date: 31, July 2013. Prod #: W13320-PDF-ENG
Orlando International Airport: Landing International Airline Business HBR case solution