Before the Olympic Games in Beijing, China U.S. $ 5714000000 outdoor advertising market, like the city itself, underwent a major overhaul. With the advancement of communication technologies, saw China’s outdoor media scene to capture the arrival of more and more digitally-driven media formats, a population that was moving increasingly aligned. The initiative of the government to overhaul the city landscape had significant consolidation of previously facilitates decentralized outdoor China’s m … Read more »

Before the Olympic Games in Beijing, China U.S. $ 5714000000 outdoor advertising market, like the city itself, underwent a major overhaul. With the advancement of communication technologies, saw China’s outdoor media scene to capture the arrival of more and more digitally-driven media formats, a population that was moving increasingly aligned. The initiative of the government to overhaul the city landscape had significant consolidation of the previously defined locally in China’s outdoor media market and to new, the competitive environment, resulting in a handful of major players. Tulip Mega Media was founded by retired Chinese Olympic swimming champion Zhuang Yong and Wang Min partner in 1998. By July 2008, Tulip Mega Media presence not only in Beijing, Shanghai, Guangzhou and Shenzhen covered, but stretched to a total of 12 major cities in China. His head-on competitor was Advision, another Shanghai-based outdoor digital media company, racing against Tulip Mega Media in acquiring prime media sites and in the recovery of funds from the capital market. Could Tulip Mega Media to the challenge and replicate the success of some of his predecessors, such as Focus Media and AirMedia?
«Hide

from
Qiu Cheng,
Josephine Lau
Source: University of Hong Kong
15 pages.
Release Date: 11 February 2009. Prod #: HKU808-PDF-ENG
Outdoor Digital Media in China: Tulip Mega Media before the Olympic Games in Beijing HBR case solution