Why should busy executives participate in business case studies? The relationship that develops through the writing process between case managers and faculty is an impressive example of sharing and trust. And because a number of executives are unaware of what is exactly is the process, they ask for their description. This note describes the process can be customized to fit the needs of every writer case.

Why should busy executives participate in business case studies? The relationship that develops through the writing process between case managers and faculty is an impressive example of sharing and trust. And because a number of executives are unaware of what is exactly is the process, they ask for their description. This note describes the process can be customized to fit the needs of every writer case.
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Gerry Yemen
2 pages.
Release Date: 12 April 2012. Prod #: UV6103-PDF-ENG
Overview of the Business Case Writing Process HBR case solution