The Paddle8 case is a brief case which presented the idea for a new company in the global art market and asks students to judge whether it will work, because the structure and the unique functioning of the art market. Paddle8 is a New York-based startup that partners offer with renowned galleries, works of art from their collections for sale on the site Paddle8 carefully selected, globally distributed members. The company aims to overcome their geographical boundaries galleries and art make mo … Read more »

The Paddle8 case is a brief case which presented the idea for a new company in the global art market and asks students to judge whether it will work, because the structure and the unique functioning of the art market. Paddle8 is a New York-based startup that partners offer with renowned galleries, works of art from their collections for sale on the site Paddle8 carefully selected, globally distributed members. The company aims to make galleries overcome their geographical restrictions and art more accessible to a wide range of new panels using its technology platform. The question is: this is a prime example of successful

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Mukti Khaire
Source: Harvard Business School
8 pages.
Release Date: 6 October 2011. Prod #: 812047-PDF-ENG
Paddle8: The new image of the art market HBR case solution

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