Sets the background and some details about a possible takeover of opportunity – a manufacturer of ballpoint pens paint for the hobby and craft industry. Forces students to peel the layers of this initially unattractive way to find potential sources of value. A rewritten version of an earlier case.

Sets the background and some details about a possible takeover of opportunity – a manufacturer of ballpoint pens paint for the hobby and craft industry. Forces students to peel the layers of this initially unattractive way to find potential sources of value. A rewritten version of an earlier case.
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Michael J. Roberts
Source: Harvard Business School
7 pages.
Release Date: 11 March 1998. Prod #: 898 156 PDF-ENG
Paint pen, Inc. HBR case solution