Palliser is a large, successful family-owned furniture manufacturers in Manitoba, Canada, which must respond to the increasingly global nature of business. His current business strategy, a product of the liberalization of international trade, is clearly focused on exports to the United States. However, management feels risks and limits of growth with its current product / market position and must decide whether and how to change. The management is confronted with a foreign entry mode decision in Mexic … Read more »

Palliser is a large, successful family-owned furniture manufacturers in Manitoba, Canada, which must respond to the increasingly global nature of business. His current business strategy, a product of the liberalization of international trade, is clearly focused on exports to the United States. However, management feels risks and limits of growth with its current product / market position and must decide whether and how to change. The management is confronted with a foreign entry mode decision in Mexico and / or China. This case is for a course on international management, international marketing, strategic management or appropriate.
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from
Paul W. Beamish,
Anthony Goerzen
Source: Ivey Publishing
17 pages.
Release Date: 04 December, 1998. Prod #: 98M036-PDF-ENG
Palliser Furniture Ltd. HBR case solution

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