Describes a series of decisions faced Robin Wolaner, with representatives of the Time Inc. negotiated the investment in a project to launch a new magazine called parenting. The negotiations are at an impasse. Among the topics considered are the following: 1) How do you assess the possibility that Wolaner has identified judge? 2) How much money does Wolaner need? By whom the capital is to be increased? 3) Is the proposed deal sensibly with Time Inc.? From whose perspective? What c … Read more »

Describes a series of decisions faced Robin Wolaner, with representatives of the Time Inc. negotiated the investment in a project to launch a new magazine called parenting. The negotiations are at an impasse. Among the topics considered are the following: 1) How do you assess the possibility that Wolaner has identified judge? 2) How much money does Wolaner need? By whom the capital is to be increased? 3) Is the proposed deal sensibly with Time Inc.? From whose perspective? What changes, if any, the deal should be made? 4) What do Wolaner?
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William A. Sahlman
Source: Harvard Business School
24 pages.
Publication Date: Oct 30, 1990. Prod #: 291015-PDF-ENG
Parenting Magazine HBR case solution