Presents an interview with Bob Berney, who in his role as president of Newmarket Films, directed the marketing strategy for the film “The Passion of the Christ”. A year after the film is very successful launch Berney discusses, among other things, his reasons for the distribution of the film, critical decisions that shape the film helped introduce unique challenges and opportunities in the marketing of the film and the general marketing lessons.

Presents an interview with Bob Berney, who in his role as president of Newmarket Films, directed the marketing strategy for the film “The Passion of the Christ”. A year after the film is very successful start Berney discusses, among other things, his reasons for the distribution of the film, critical decisions to start the shape of the film, unique challenges and opportunities in the marketing of the film helped and general marketing lessons.
«Hide

from
Anita Elberse,
John A. Quelch
Source: Video Supplement
14 minutes.
Release Date: 1 August 2005. Prod #: 506702 VID ENG
Passion of the Christ: An Interview with Bob Berney, president of Newmarket Films, Video HBR case solution

[related_post themes="flat"]