In Winter 2010 Bob Stetzel, the new Chief Information Officer (CIO) at Vermont Teddy Bear (VTB), hopes to replace or modernize to many of the existing systems and invest in some new applications. This catalog marketers (via online and print catalogs) offers three separately managed brands: Vermont Teddy Bear (VTB), PajamaGrams and Calyx Flowers. Sales are highly seasonal, with peak volumes for Christmas, Valentine’s Day and Mother’s Day. Stetzel spent his first months on the job ca … Read more »

In Winter 2010 Bob Stetzel, the new Chief Information Officer (CIO) at Vermont Teddy Bear (VTB), hopes to replace or modernize to many of the existing systems and invest in some new applications. This catalog marketers (via online and print catalogs) offers three separately managed brands: Vermont Teddy Bear (VTB), PajamaGrams and Calyx Flowers. Sales are highly seasonal, with peak volumes for Christmas, Valentine’s Day and Mother’s Day. Stetzel spent his first few months at work cataloging and databases, learning about the ‘spider’s web’ of middleware connects different applications and platforms, and locating employees with know-how to fix them. The company has survived an economic downturn and several expensive strategic missteps. The CEO is to use for new revenue sources and ways their well-known brand, the CIO has to Information Technology (IT) to be set during priorities: they should invest in a full-featured, enterprise resource planning (ERP) package or other steps that would be faster achieve tangible results? Whatever choice he makes, Stetzel will need to convince the CEO and the Board of Directors, the necessary resources are available. This case provides students the opportunity to place yourself in the shoes of a CIO rings with strategic IT alignment challenges at a time when resources are severely limited and competition is fierce.
«Hide

from
Janis L. Gogan,
Mark Lewis
Source: Journal of Information Technology Teaching Cases
10 pages.
Release Date: 5th April 2011. Prod #: JIT031-PDF-ENG
Peak experiences and strategic IT alignment at Vermont Teddy Bear HBR case solution

[related_post themes="flat"]