China’s status as an export powerhouse is changed from focusing on the low-income countries and low labor cost advantage towards high-tech, high value-added exports. Pearl River Piano, a state-owned enterprise in China, had founded a slow Chinese company in the mid-1950s to a booming global company with growing revenues abroad and domestically driven. While it fared well in the low-end product segment in the international market, there was speculation that Pearl River Piano successfully t … Read more »

China’s status as an export powerhouse is changed from focusing on the low-income countries and low labor cost advantage towards high-tech, high value-added exports. Pearl River Piano, a state-owned enterprise in China, had founded a slow Chinese company in the mid-1950s to a booming global company with growing revenues abroad and domestically driven. While it fared well in the low-end product segment in the international market, there was speculation that Pearl River Piano transformed successfully into a truly global brand of ascent to mid-high product segment and whether it is a sustainable growth through the construction to achieve a reputable and high quality brand in the western border. Pearl River Piano with example examines this case study, the internationalization of Chinese enterprises adopted strategies and analyzed the next steps for Chinese brands going global.
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from
Michael J. Enright,
Emily Ho
Source: University of Hong Kong
38 pages.
Release Date: 19, January 2007. Prod #: HKU728-PDF-ENG
Pearl River Piano: Hitting the right notes in the global market? HBR case solution

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