On 2 January 1983 Pepsi-Cola Great Britain had a plan to defend its successful brand Diet Pepsi against before the introduction of Diet Coke to develop. Contains useful material on anti-competitive behavior and compared to U.S. UK consumer behavior.

On 2 January 1983 Pepsi-Cola Great Britain had a plan to defend its successful brand Diet Pepsi against before the introduction of Diet Coke to develop. Contains useful material on anti-competitive behavior and compared to U.S. UK consumer behavior.
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from
Benson P. Shapiro,
Edward J. Hoff
Source: Harvard Business School
19 pages.
Publication Date: Nov 10, 1983. Prod #: 584052-PDF-ENG
Pepsi-Cola Great Britain (A) HBR case solution

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