This case illustrates important decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The choices are: creative, media and metrics selection. It also deals with the traditional allocation (Superbowl, television) and new (viral ads and social) media.

This case illustrates important decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The choices are: creative, media and metrics selection. It also deals with the traditional allocation (Superbowl, television) and new (viral ads and social) media.
To maximize their effectiveness, color cases should be printed in color.
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from
Thales S. Teixeira,
Alison Caverly
Source: HBS Premier Case Collection
23 pages.
Release Date: 6 September 2011. Prod #: 512011-PDF-ENG
Pepsi Lipton Brisk HBR case solution

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