PepsiCo and Madonna Case Solution

In 1989, PepsiCo pulled an advertising campaign with Madonna following complaints from religious groups in relation to the contents of a Madonna video.

In 1989, PepsiCo pulled an advertising campaign with Madonna following complaints from religious groups in relation to the contents of a Madonna video.
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from
John A. Quelch,
N. Craig Smith,
Aimee L. Stern
Source: Harvard Business School
5 pages.
Release date: 30 May 1990. Prod #: 590 038 PDF-ENG
PepsiCo and Madonna HBR case solution