A Wall Street Journal article stated: “At PepsiCo, Inc., cola was king, but it is quiet is dethroned.” Soft drinks, snacks and restaurants: PepsiCo is composed of three divisions. Using data from comparable pure-play company, the student is asked to calculate head of capital costs and see if they can be reported to the company cost of capital, 11% reconciled.

A Wall Street Journal article stated: “At PepsiCo, Inc., cola was king, but it is quiet is dethroned.” Soft drinks, snacks and restaurants: PepsiCo is composed of three divisions. Using data from comparable pure-play company, the student is asked to calculate head of capital costs and see if they can be accommodated reported with the company cost of capital consistent 11%.
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from
Kenneth Eades,
David Thornhill
Source: Darden School of Business
13 pages.
Release Date: 04 September, 1991. Prod #: UV2297-PDF-ENG
PepsiCo, Inc.: Cost of Capital HBR case solution

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