Third in a series of PepsiCo’s bid for Quaker Oats. Describes the auction for Quaker Oats including with regard to the commandments. After winning the auction, Coke’s stock fell dramatically. Coke Board then refused to approve the deal and withdrew. Quaker then approached Pepsi, the losing bidder, and asked them to submit another offer. The case can be used to teach the mechanics of the collar consideration announcement effects, the privileges of a board of directors, and negotiation strategy.

Third in a series of PepsiCo’s bid for Quaker Oats. Describes the auction for Quaker Oats including with regard to the commandments. After winning the auction, Coke’s stock fell dramatically. Coke Board then refused to approve the deal and withdrew. Quaker then approached Pepsi, the losing bidder, and asked them to submit another offer. The case can be used to teach the mechanics of the collar consideration announcement effects, the privileges of a board of directors, and negotiation strategy.
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from
Carliss Y. Baldwin
Source: Harvard Business School
8 pages.
Release Date: 24, October 2008. Prod #: 209070-PDF-ENG
PepsiCo’s Bid for Quaker Oats (C) HBR case solution

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