Examines the principles that apply in a compelling business situation. Describes how to analyze the goals and audience, and how to develop a compelling message, and how to perform a convincing strategy in writing, presentations and larger corporate communication tasks.

Examines the principles that apply in a compelling business situation. Describes how to analyze the goals and audience, and how to develop a compelling message, and how to make a convincing strategy in writing, presentations and larger corporate customers to perform communication tasks
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Michael Hattersley
8 pages.
Publication Date: Sep 19, 1991. Prod #: 392012-PDF-ENG
Persuasion HBR case solution