Paolo de Cesare and AG Lafley analyzed the strategic and organizational challenges them to make the decision whether the renowned Japanese beauty product, SK-II, a global brand. In a three-part video interview they discuss the challenges to reveal the decision, and provide important lessons for Procter & Gamble.

Paolo de Cesare and AG Lafley analyzed the strategic and organizational challenges them to make the decision whether the renowned Japanese beauty product, SK-II, a global brand. In a three-part video interview they discuss the challenges to reveal the decision, and provide important lessons for Procter & Gamble.
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Christopher A. Bartlett
Source: Video Supplement
13 minutes.
Release date: 01 November 2003. Prod #: 304811 VID ENG
P & G Japan: The SK-II Globalization Project, video HBR case solution