The case describes the challenges posed by the CEO and newly appointed Chief Marketing Officer of Philips brand new and drive the organizational changes to support the new vision face. Central to the version was the Sense and Simplicity marketing campaign that came to embody a whole new way of doing business at Philips. The primary goal of Sense and Simplicity campaign was at the age of 35-55 clients. Philips was not thought of as a cool and sexy brand of Generation Y consumers. Philips … Read more »

The case describes the challenges posed by the CEO and newly appointed Chief Marketing Officer of Philips brand new and drive the organizational changes to support the new vision face. Central to the version was the Sense and Simplicity marketing campaign that came to embody a whole new way of doing business at Philips. The primary goal of Sense and Simplicity campaign was at the age of 35-55 clients. Philips was not thought of as a cool and sexy brand of Generation Y consumers. Philips must wire the Sense and Simplicity campaign for Generation Y market.
This is a Thunderbird Case Study.
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John Zerio
Source: Thunderbird School of Global Management
10 pages.
Publication Date: Dec 21, 2007. Prod #: TB0083-PDF-ENG
Philips: Sense and Simplicity HBR case solution