Describes the development of global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both companies adapt to meet their strategic intent and organizational skills and meet the competitive advantage of the other. The case shows how everyone is facing eroded to restructure as a competitive advantage.

Describes the development of global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both companies adapt to meet their strategic intent and organizational skills and meet the competitive advantage of the other. The case shows how everyone is facing eroded to restructure as a competitive advantage.
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Christopher A. Bartlett
Source: HBS Premier Case Collection
20 pages.
Release Date: 11 December 2009. Prod #: 910410-PDF-ENG
Philips against Matsushita: The Competitive Battle Continues HBR case solution