In this case B, in February 2009, prepared Susumu Kotani, president of Pioneer Corporation to make a press release the company exiting the TV business. PDP and PDP TVs have been important pillars of Pioneer’s strategy, but Pioneer had not been able, in the rapidly changing environment to compete. Given the role and had to Pioneer PDP-TV strategy, the question of where Pioneer was required to focus his energies on playing account.

In this case B, in February 2009, prepared Susumu Kotani, president of Pioneer Corporation to make a press release the company exiting the TV business. PDP and PDP TVs have been important pillars of Pioneer’s strategy, but Pioneer had not been able, in the rapidly changing environment to compete. Given the role and had to Pioneer PDP-TV strategy, the question of where Pioneer was required to focus his energies on playing account.
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Derek Lehmberg
Source: Ivey Publishing
3 pages.
Release Date: 10 November 2011. Prod #: W11833-PDF-ENG
Pioneer Corporation: NEC Plasma Opportunity (B) HBR case solution