This case examines the challenge of creating and sustaining entrepreneurship in the very competitive newspaper industry. The case also opens channels to discuss techniques for managing costs in urban environments. Pluria Marshall Jr., President of the Marshall Media is an opportunity that Wave Community Newspapers, offered a 13-newspaper chain purchase. The Los Angeles Times had decided to pass on the deal, which interferes with Marshall. He had thought that the days of the strategy to unite the shaft was … Read more »

This case examines the challenge of creating and sustaining entrepreneurship in the very competitive newspaper industry. The case also opens channels to discuss techniques for managing costs in urban environments. Pluria Marshall Jr., President of the Marshall Media is an opportunity that Wave Community Newspapers, offered a 13-newspaper chain purchase. The Los Angeles Times had decided to pass on the deal, which interferes with Marshall. He had thought that the days of the strategy to the shaft with the own time merge weekly neighborhood paper, to better serve the ethnically diverse and distinct neighborhoods of Los Angeles was greater. The trigger issue focuses on whether Marshall Media is able to capture the market share of Latino and African-American communities LA to compete with the much larger resources of the Los Angeles Times.
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Gerry Yemen
Charles Stunson
Source: Darden School of Business
29 pages.
Publication Date: Aug 14, 2001. Prod #: UV1984-PDF-ENG
Pluria Marshall Jr. and the Wave Community Newspapers HBR case solution