Describes sales in Europe Polaroid. In the late 1980s suggested Polaroid senior management in the United States from a system of 12 remote camps to a central distribution system in which all inventory for European retailers in Dutch Polaroid center would be maintained. Most of the subsidiary general manager against the proposal, as Polaroid European marketing organization. Describes several alternatives Polaroid distribution in 1990 in. .. considered Read more »

Describes sales in Europe Polaroid. In the late 1980s suggested Polaroid senior management in the United States from a system of 12 remote camps to a central distribution system in which all inventory for European retailers in Dutch Polaroid center would be maintained. Most of the subsidiary general manager against the proposal, as Polaroid European marketing organization. Describes several distribution alternatives Polaroid in 1990 considered, including: 1) direct distribution to retailers throughout Europe by the Dutch distribution center, 2) to apply the setting of a third-party logistics organization all European sales Polaroid activities, and 3) the Establishment of regional satellite distribution centers. Provides an overview of changes in the European retail and distribution industries at the beginning of the 1990s, with a special focus on the diverse service expectations of retailers in different European countries and from various retail area.
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Janice H. Hammond,
Mohammed Afroze
Source: Harvard Business School
22 pages.
Publication Date: Jun 26, 1995. Prod #: 695 038 PDF-ENG
Polaroid Corp.: European Distribution System HBR case solution

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