Luen Thai is considering a “design-to-store” supply chain strategy to compete in the apparel market, as it is increasing pressure on margins, new entrants and China’s WTO accession. The decision to “design-to-store” to implement will depend on the success of partners to improve process integration (between fabric mill, manufacturer and brand) and mechanisms for “cooperative behavior” between the partners. Luen Thai efforts to fundamentally improve information flow, which could lead to changes … Read more »

Luen Thai is considering a “design-to-store” supply chain strategy to compete in the apparel market, as it is increasing pressure on margins, new entrants and China’s WTO accession. The decision to “design-to-store” to implement will depend on the success of partners to improve process integration (between fabric mill, manufacturer and brand) and mechanisms for “cooperative behavior” between the partners. Luen Thai efforts to fundamentally improve information flow, which lead to change in processes and multi-company might efficiencies.
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from
Benjamin Yen,
Ali F. Farhoomand,
Shamza Khan
Source: University of Hong Kong
19 pages.
Publication Date: Nov 24,, 2006. Prod #: HKU595-PDF-ENG
Polo Ralph Lauren & Luen Thai: Using Collaborative Supply Chain Integration in the Apparel Value Chain HBR case solution