Porsche Canada wants to encourage their German customers drive their cars in the winter. The price is the sales of cars (by consumers currently not willing to drive a Porsche for the summer sale) and winter accessories such as increased winter tires. This is a three-fold challenge because Canadians generally believe that luxury vehicles should not be driven in the winter to ice and salt; poorly done that sports cars generally in winter conditions, and it was unwise, a luxury car in. .. Continue reading more »

Porsche Canada wants to encourage their German customers drive their cars in the winter. The price is the sales of cars (by consumers currently not willing to drive a Porsche for the summer sale) and winter accessories such as increased winter tires. This is a three-fold challenge because Canadians generally believe that luxury vehicles should not be driven in the winter to ice and salt; poorly done that sports cars generally in winter conditions, and it was unwise, a luxury car in winter go where it could be easily scratched or damaged.
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from
Ken marks
Dante Pirouz
Source: Ivey Publishing
22 pages.
Release date: 30 August 2011. Prod #: W11146-PDF-ENG
Porsche Canada: Selling Winter Driving HBR case solution

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