Designed to teach conjoint analysis, this case asks students to make tactical decisions based on marketing research. It should be combined with the technical grade of “A Practical Guide to Conjoint Analysis” (UVA-M-0675). A National Basketball Association franchise is struggling to increase participation. It runs a market research company to various aspects of his life card offer with the hope that it profitable to perform a conjoint analysis with a focus on improving their attractiveness.

Designed to teach conjoint analysis, this case asks students to make tactical decisions based on marketing research. It should be combined with the technical grade of “A Practical Guide to Conjoint Analysis” (UVA-M-0675). A National Basketball Association franchise is struggling to increase participation. It runs a market research company to various aspects of his life card offer with the hope that it profitable to perform a conjoint analysis with a focus on improving their attractiveness.
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Ronald T Wilcox
Source: Darden School of Business
11 pages.
Release Date: 3 April 2009. Prod #: UV2971-PDF-ENG
Portland Trail Blazers HBR case solution

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