Charles Beigbeder, president and founder of Poweo an alternative electricity and gas suppliers in France must decide on the company’s strategy with regard to electricity deregulation and the dominant position of Electricité de France (EDF) in the French market. Poweo can successfully compete against EDF, with its huge installed nuclear base and the competitive advantages bring French consumers?

Charles Beigbeder, president and founder of Poweo an alternative electricity and gas suppliers in France must decide on the company’s strategy with regard to electricity deregulation and the dominant position of Electricité de France (EDF) in the French market. Poweo can successfully compete against EDF, with its huge installed nuclear base and the competitive advantages bring French consumers?
To maximize their effectiveness, color cases should be printed in color.
«Hide

from
Noel Maurer,
Elisa Farri
Source: HBS Premier Case Collection
21 pages.
Release Date: 7 March 2011. Prod #: 711 037 PDF-ENG
Poweo: David and Goliath in the French electricity market HBR case solution