Presents tools for the implementation of five core persuasion tasks: 1) the mapping of landscape impact, 2) shapes perceptions of interests, 3) shapes perceptions of alternatives, 4) acceptance of difficult decisions, and 5) to convince distance.

Presents tools for the implementation of five core persuasion tasks: 1) the mapping of the influence landscape, 2) shapes perceptions of interests, 3) shapes perceptions of alternatives, 4 convincing) acceptance of difficult decisions, and 5) at a distance
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Michael D. Watkins
21 pages.
Release Date: 31, March 2000. Prod #: 800323-PDF-ENG
Power to convince HBR case solution