Contains excerpts from Jerry Kaplan’s best-selling book, Startup: A Silicon Valley Adventure begins this fall with Kaplan idea for the development of a handheld, pen-operated computer. It follows Kaplan, CEO of GO Corp., as he goes on the road to sell his idea to investors and customers. Closes as Kaplan prepares for his idea to throw the data – processing management of State Farm Mutual Life Insurance. With IBM and other established companies as competitors Kaplan must plan his pres … Read more »

Contains excerpts from Jerry Kaplan’s best-selling book, Startup: A Silicon Valley Adventure begins this fall with Kaplan idea for the development of a handheld, pen-operated computer. It follows Kaplan, CEO of GO Corp., as he goes on the road to sell his idea to investors and customers. Closes as Kaplan prepares for his idea to throw the data – processing management of State Farm Mutual Life Insurance. With IBM and other established companies as competitors Kaplan must plan its presentation carefully.
This case is only available in printed form (HBP no digital distribution rights to the content) are available. As a result, a digital copy of the Educator case via this website is not available.
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from
Herminia Ibarra,
Jennifer M. sweetness
Source: Harvard Business School
9 sides.
Publication Date: Oct 16, 1996. Prod #: 497030-HCB-ENG
Presenting Penpoint (A) HBR case solution

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