Priceline.com is a new concept shifts the setting of the price of sellers to buyers. The company aims to use its patented process of advertising units of demand on prices quoted by suppliers in many categories. This case focuses on its original use in the airline industry.

Priceline.com is a new concept shifts the setting of the price of sellers to buyers. The company aims to use its patented process of advertising units of demand on prices quoted by suppliers in many categories. This case focuses on its original use in the airline industry.
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from
Robert J. Dolan
Source: Harvard Business School
12 pages.
Publication Date: Feb 15, 2000. Prod #: 500070-PDF-ENG
Priceline.com: Name Your Own Price HBR case solution