Primedic is a Mexican start-up, which is to provide affordable primary and preventive health care to those at the base of the economic pyramid. The company is about to exhaust its first round of venture capital financing, and the business model has yet to gain traction. How will the business model be changedm and venture capitalists continue to finance the company?

Primedic is a Mexican start-up, which is to provide affordable primary and preventive health care to those at the base of the economic pyramid. The company is about to exhaust its first round of venture capital financing, and the business model has yet to gain traction. How will the business model be changedm and venture capitalists continue to finance the company?
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from
Richard G. Hamermesh,
Regina Garcia Cuellar,
Lauren Margulies
Source: HBS
27 pages.
Publication Date: Oct 25, 2010. Prod #: 811040-PDF-ENG
Primedic Providing Primary Care in Mexico HBR case solution

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