This technical note explains how group membership affects who a person thinks he is, or how that person behaves in organizations. Hofstede’s model of the levels of identity are introduced and a simple description of the theory of social identity is created. This note is a useful tool for discussion of differences between the groups, because it argues that the identification as a group member is not incompatible with a unique individual. The note was written for use in Interpersonal behavior and can … Read more »

This technical note explains how group membership affects who a person thinks he is, or how that person behaves in organizations. Hofstede’s model of the levels of identity are introduced and a simple description of the theory of social identity is created. This note is a useful tool for discussion of differences between the groups, because it argues that the identification as a group member is not incompatible with a unique individual. The note was written for use in Interpersonal Behavior and can be useful in a number of organizational behavior courses.
This is a Darden case study.
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from
Martin N. Davidson
Source: Darden School of Business
4 pages.
Release date: 05 August 2002. Prod #: UV0644-PDF-ENG
Primer for social identity: Understanding Group Membership HBR case solution

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