In April 2008, Bruce MacNaughton, President of Prince Edward Iceland Preserve Co. Ltd. (PEI Preserves), focusing on turnaround. The company he had founded in 1985, disappeared in bankruptcy May 2007. Although these losses had led owner and unsecured creditors for various mortgage, MacNaughton had been able to buy back its New Glasgow / café, the adjoining garden plot and inventory, and start the business. He needed a viable product-market strategy.

In April 2008, Bruce MacNaughton, President of Prince Edward Iceland Preserve Co. Ltd. (PEI Preserves), focusing on turnaround. The company he had founded in 1985, disappeared in bankruptcy May 2007. Although these losses had led owner and unsecured creditors for various mortgage, MacNaughton had been able to buy back its New Glasgow / café, the adjoining garden plot and inventory, and start the business. He needed a viable product-market strategy.
«Hide

from
Paul W. Beamish,
Nathaniel Lupton
Source: Ivey Publishing
18 pages.
Release Date: 15, May 2008. Prod #: 908M49-PDF-ENG
Prince Edward Iceland Preserve Company: Turnaround HBR case solution

[related_post themes="flat"]