It was early 2010, and the trio Twitter, the founder of Twitter, were faced with a changing market conditions and pressure to make money. Twitter was a free service that without a viable business plan had been operating since 2006. In the spring of 2010, Twitter was not enough money, and it was time Twitter was real return on investment. The trio had to decide on a business model that was competitive. It was a data mining project that could bring all the resources needed to Twitter s … Read more »

It was early 2010, and the trio Twitter, the founder of Twitter, were faced with a changing market conditions and pressure to make money. Twitter was a free service that without a viable business plan had been operating since 2006. In the spring of 2010, Twitter was not enough money, and it was time Twitter was real return on investment. The trio had to decide on a business model that was competitive. It was a data mining project, bring all the funds needed Twitter to stay in business, and could make a profit in competition with others. However, the founders were concerned that this project could be considered, to invade the privacy of users, even in a company that is founded on the basis of disclosure of information to the public.
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from
Deborah Compeau,
Nicole R.D. Haggerty,
Shady Fraiha
Source: Ivey Publishing
17 pages.
Release Date: 15, April 2011. Prod #: W11037-PDF-ENG
Privacy Issues and Money With Twitter HBR case solution

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