This note examines the differences between situations accessible routine decision rules and those who pro-active decision-making. He suggests proactive decision examined a large set of alternatives, questions assumptions about the structure and estimates, and holds various performance measures.

This note examines the differences between situations accessible routine decision rules and those who pro-active decision-making. He suggests proactive decision examined a large set of alternatives, questions assumptions about the structure and estimates, and holds various performance measures.
This is a Darden case study.
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Sherwood C. Frey
Source: Darden School of Business
7 pages.
Release Date: 04 September 1996. Prod #: UV0681-PDF-ENG
Proactive Decision Making HBR case solution